Nov122008Viaflo : +100 Daily Visitors Thanks to Link Building Bootstrap
Viaflo, an existing e-commerce development and integration client of Polar Design agreed in early 2008 to attempt a short, “boostrap” search engine marketing campaign to evaluate the effectiveness of search marketing as a method of increasing unsolicited site visitors and product sales. The campaign involved less than 80 hours of effort in building search positioning for a site that had none.
Prior to the inception of a search engine optimization and marketing campaign, visitors primarily found the website by searching “Viaflo” or some form of the company name. After the short link building campaign and implementation of more targeted key phrases, addition of a variety of key phrases in meta tags, Viaflo appeared on the first page of results in Google, Yahoo, and MSN for key search terms such as pipettors, electronic pipettors, handheld pipettors, benchtop pipettors, etc. This contributes to the growth of website visitors.
Link popularity development led to an increase from March 2008 through July of 2008 of links to 24 confirmed, one-way links with an increase in Pagerank from 0 to 6 within the same period. These links and pagerank increase directly affected traffic and new customer signups as the visitors growth chart indicates.
Viaflo also desired a way to try the effectiveness of this marketing without making a major commitment in order to determine its potential ROI. In order to make this possible, Polar Design implemented its conversion tracking tool to identify which keywords generated the most registrations and began an aggressive link popularity campaign.
Polar Design’s search engine optimization and marketing campaign has created a 291% increase in visitor sessions from its inception in March 2008 to July 2008. This upward trend is expected to continue as the number of link exchanges increases.
