Jan232009Recession-Proof Your Business with Additional Marketing!
During this time of economic struggle, many businesses cut back on their marketing budgets in hopes of conserving money and increasing their chance of survival. However, research shows that this tactic will harm rather than help your business. Instead of cutting back, businesses should INCREASE their marketing budgets during a recession.
The Harvard Business Review found that companies who increased their marketing budgets during recessions saw the biggest growth in sales. During the Great Depression, Kellogg continued to push their marketing while Post did not. For the next fifty years, Kellogg’s Corn Flakes dominated the cereal market while Post struggled to keep up. Read even more about the benefits of increased marketing during a recession.
What does this mean for your business? That it is important to continue your marketing efforts, and one of the best ways to do so is through search engine marketing. Read about Polar Design’s search engine marketing packages to put your business on the path to increasing sales!
Search Engine Marketing
Recession Marketing
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