Nov122008
Kalahari Tea: Doubled Conversion Thanks to Redesign and Interactivity

Kalahari hired Polar Design to develop a high end site design for their line of South African teas as well as to manage their entire online marketing program. Their newly redesigned web site takes visitors on a journey through South Africa with the help of rich content and an interactive flash animation to boost conversion while attracting new visitors.

Polar Design focused on an aggressive organic search engine optimization campaign to drive visitors and increase conversion. Since the launch of Kalahari’s newly redesigned site, conversion of visitor to customer has nearly doubled. The new site is also assisting with the rapid acceptance of Kalahari Tea in the broad tea drinking and blogging community.

Polar Design designed the new package design for Kalahari’s tea, using the branding strategy developed for the e-commerce site.

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This entry was posted on Wednesday, November 12th, 2008 at 11:47 am and is filed under SEO Case Studies: Internet Marketing for Real Estate Listings, Consumer Products. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.