Jan52009Google’s SearchWiki: The Next Generation of Searches
Google released a search feature in November 2008 which allows Google Account Users to personalize their searches. Forty percent of internet searches are duplicate queries a web user has made one or more times before. Using this knowledge, Google created SearchWiki which is integrated with Google Search to allow users to rank, remove, and add notes to search results. Each time that Google Account Users perform that search query in the future, they will see the results as they have modified them. Currently, users can view other notes that have been created about search results; “See All Notes for this SearchWiki.” To learn more about these new features, read Google’s support page.
At the moment, Google is not using feedback from SearchWiki to influence their organic search ranking. However, one can imagine that this would be a logical next step for Google which poses an interesting question about how SEO will evolve. Read the New York Times article, Google Personalizes Search with SearchWiki, to learn more.
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